Search engine optimisation (SEO) is the process of improving the visibility of a website ranking in the organic results of a search engine. SEO help you getting more traffic from Google and other search engines.
SEO is divided in two parts: On-page SEO and off-page SEO. On-page SEO refers to all techniques that can be implemented on your website to improve your ranking in SERP (search engine results pages), whereas off-page SEO refers to everything that can be done outside of your website to improve its visibility on the web.
The content of a website is the most important element of an effective search engine optimisation strategy. When assembling your website content, you should consider which information is essential for the customer. The length of a website’s content has importance for both search engines as well as the impact of your SEO, so we recommend to add text composed of a minimum of 300 words, but a good average for a page is best around 500 words. Keep in mind that the longer the content, the better, but try to keep your content interesting and relevant for your customers while avoiding repetitiveness.
Keywords are terms users type into search engines such as Google to find a website. Having relevant keywords is a must in order to be found in the organic search engine results pages. A good keyword is a term with many requests in Google and is closely connected to your business area. To be found in SERPs, you must integrate your keywords in the title of your webpages as well as in the content of your website. It is preferable to integrate the keywords at the beginning of your text, while assuring that the integration looks natural and fitting to your content. If you simply list your keywords, one after another one without proper integration you risk being detected by search engine monitoring and your website can be penalised.
Meta title and meta description
The meta title is the title published in the SERPs. It can be maximum 55 characters to be displayed entirely in the SERPs. An effective meta title should include your 3 main keywords and perfectly define your business to motivate users to visit your website.
The meta description is the text displayed in the SERPs under your meta title. This description should contain maximum 150 characters and should also contain your 3 main keywords. The description must clearly outline your business to attract users to visit your site.
It is a well-known fact that word-of-mouth can be the best form of advertising for any business. Backlinks is exactly this, however it can be considered the trickiest part of SEO as it requires outside sources to publish content about your business. The easiest way to encourage backlinks for your website is by creating good content as well as publishing interesting news frequently, which will in turn encourage others to review/talk about your business.
Social media is one of the best channels for businesses to interact with their customers and provide updates on any news from your business. Social media can be very useful in reaching specific targets as well as promoting products and services by posting interesting content such as images and videos.
Online directories allow you to be visible on a variety of websites as well as gather reviews from your customers. A good online directory presence and positive customer reviews can bring many new customers to your business. It is important to also review and respond to negative reviews about your business as this can inevitably affect your brand image and deter customers from your website and/or services.
Co-citation and co-currence are crucial factors for off-page SEO. When two different sources mention the same website or brand, it is called co-citation. For example, HubSpot’s infographic is co-cited by different websites.
Co-occurrence refers to the presence, and frequency of related keywords by different websites. Co-currence includes keywords that are similar and relevant but may not match exactly.
Simply put, co-occurrence focuses on the presence of similar content on different websites. On the other hand, co-citation looks at how different websites are connected.
Using a combination of these two strategies, you can build a rich backlink profile. These strategies can help you build your brand by boosting your trust and engagement.
Often marketers think backlinks are the only component you need to focus on for off-page SEO. But you’ll only be scraping the surface with them.You need to create unique and shareable content. As cliche as it may sound, content is still king. If you produce content that people want to share, you’ve won half the battle. It’s best to get quality links from sites that are relevant to your niche or product.
Additionally, you need to invest some time into checking the backlink profile of any website you want to partner with. Be aware of websites that look spammy. Finding high Domain Authority websites with rich backlink profiles should be your goal.
For the best results, your off-page SEO strategy should be in-sync with your on-page SEO and technical SEO strategies.